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Up a levelFrontiers in Psychology
Bai, S. and Yu, D. and Yang, Mu and Tang, R. and He, H. and Zhao, J. and Huang, P. (2022) Is Negative E-WOM more powerful? Multimodal data analysis on air passengers’ perception of COVID safety measures. Frontiers in Psychology 13 , ISSN 1664-1078.
IEEE Transactions on Engineering Management
Bai, S. and Yu, D. and Han, Chunjia and Yang, Mu and Islam, N. and Yang, Z. and Tang, R. and Zhao, J. (2023) Enablers or inhibitors? Unpacking the emotional power behind in-vehicle AI anthropomorphic interaction: a dual‑factor approach by text mining. IEEE Transactions on Engineering Management , ISSN 0018-9391.
Journal of Consumer Behaviour
Yu, D. and Zhao, J. and Tang, R. and Han, Chunjia and Yang, Mu (2025) Unlocking the service attractiveness of AI assistants: does multi-modal anthropomorphic interaction dynamically manipulate users' mindset metrics? Journal of Consumer Behaviour , ISSN 1479-1838. (In Press)
Technological Forecasting & Social Change
Bai, S. and Yu, D. and Han, Chunjia and Yang, Mu and Gupta, B. and Arya, V. and Panigrahi, P.K. and Tang, R. and He, H. and Zhao, J. (2024) Warmth trumps competence? Uncovering the influence of multimodal AI anthropomorphic interaction experience on intelligent service evaluation: insights from the high-evoked automated social presence. Technological Forecasting & Social Change 204 (123395), ISSN 0040-1625.