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Bai, S. and He, H. and Han, Chunjia and Yang, Mu and Shang, W.-L. and Fan, W. (2025) What Is the focus of energy supply chain relationship management during geopolitical risks? Evidence from the stock market based on transaction cost economics. Energy Economics 148 (108629), ISSN 0140-9883.

He, H. and Bai, S. and Han, Chunjia and Yang, Mu and Fan, W. and Gupta, B. (2025) Beyond simple interaction: uncovering the perception-interaction intrinsic mechanism of Generative AI Agents—a multi-modal big data analysis with PLS-SEM and fsQCA. Technology in Society , ISSN 0160-791X.

Bai, S. and Huang, X. and Han, Chunjia and Yang, Mu and Yu, D. and Li, Q. (2025) Is beauty important? Exploring the effect of housing agents’ beauty on customers’ online renting decision-making: an AI-based big data analysis. Asia Pacific Journal of Marketing and Logistics , ISSN 1355-5855. (In Press)

Bai, S. and Tan, Y. and Han, Chunjia and Yang, Mu and Fan, W. and Gupta, Brij and Aryae, V. (2025) Sailing through uncertainty: the impact of geopolitical risks on technology adoption in U.S. corporations—a corporate culture lens. Technological Forecasting & Social Change 213 , p. 124025. ISSN 0040-1625.

Bai, S. and Zhou, J. and Han, Chunjia and Yang, Mu and Gupta, Brij and Arya, V. and Yu, D. (2025) Psychological distance in the metaverse: user consumption behavior and avatar facial maturity. Management Decision , ISSN 0025-1747. (In Press)

Bai, S. and Tan, Y. and Han, Chunjia and Yang, Mu and Gupta, B. and Arya, V. (2024) Unveiling the evolution of enterprise digital innovation strategies: insights from US listed companies' annual reports. IEEE Transactions on Computational Social Systems 11 (6), pp. 8243-8256. ISSN 2329-924X.

Bai, S. and Shi, S. and Han, Chunjia and Yang, Mu and Gupta, B. and Arya, V. (2024) Prioritizing user requirements for digital products using explainable artificial intelligence: a data-driven analysis on video conferencing apps. Future Generation Computer Systems 158 , pp. 167-182. ISSN 0167-739X.

Bai, S. and Huang, X. and Han, Chunjia and Yang, Mu and Yu, D. and Bi, X. (2024) Do photos matter? The effect of hosts’ facial features on customers’ booking intentions in peer-to-peer accommodation: heterogeneity of host gender. Current Psychology 43 , pp. 21768-21782. ISSN 1046-1310.

Bai, S. and Yu, D. and Han, Chunjia and Yang, Mu and Gupta, B. and Arya, V. and Panigrahi, P.K. and Tang, R. and He, H. and Zhao, J. (2024) Warmth trumps competence? Uncovering the influence of multimodal AI anthropomorphic interaction experience on intelligent service evaluation: insights from the high-evoked automated social presence. Technological Forecasting & Social Change 204 (123395), ISSN 0040-1625.

Bai, S. and Yu, D. and Han, Chunjia and Yang, Mu and Islam, N. and Yang, Z. and Tang, R. and Zhao, J. (2023) Enablers or inhibitors? Unpacking the emotional power behind in-vehicle AI anthropomorphic interaction: a dual‑factor approach by text mining. IEEE Transactions on Engineering Management , ISSN 0018-9391.

Bai, S. and He, H. and Han, Chunjia and Yang, Mu and Bi, X. and Fan, W. (2023) What makes theme park experience less enjoyable? Evidence from online customer reviews of Disneyland China. Frontiers in Psychology 14 , ISSN 1664-1078.

Bai, S. and Zhang, X. and Han, Chunjia and Yu, D. (2023) Research on the influence mechanism of organic food attributes on customer trust. Sustainability 15 (8), ISSN 2071-1050.

Bai, S. and Bi, X. and Han, Chunjia and Yang, Mu and He, H. (2023) Exploring the over-time variation in customer concerns on sharing economy services. Journal of Global Information Management 31 (1), ISSN 1062-7375.

Bai, S. and He, H. and Han, Chunjia and Yang, Mu and Yu, D. and Bi, X. and Gupta, B. and Fan, W. and Panigrahi, P. (2023) Exploring thematic influences on theme park visitors’ satisfaction: an empirical study on Disneyland China. Journal of Consumer Behaviour , ISSN 1479-1838.

Bai, S. and Zheng, X. and Han, Chunjia and Bi, X. (2023) Exploring user-generated content related to vegetarian customers in restaurants: an analysis of online reviews. Frontiers in Psychology 13 (104384), ISSN 1664-1078.

Bai, S. and Yu, D. and Yang, Mu and Tang, R. and He, H. and Zhao, J. and Huang, P. (2022) Is Negative E-WOM more powerful? Multimodal data analysis on air passengers’ perception of COVID safety measures. Frontiers in Psychology 13 , ISSN 1664-1078.

Bai, S. and Bi, X. and Han, Chunjia and Zhou, Q. and Shang, W. and Yang, Mu and Wang, L. and Ieromonachouc, P. and He, H. (2022) Evaluating R&D efficiency of China’s listed lithium battery enterprises. Frontiers of Engineering Management 9 , pp. 473-485. ISSN 2096-0255.